Earth Hour 2025: 24,179 hours dedicated to nature and Madagascar

On March 22, 2025, Madagascar joined the global Earth Hour 2025 movement with a strong commitment. Worldwide, nearly 3 million hours were dedicated to the Earth, a doubling of the previous record. This year, the country contributed significantly with 24,179 hours donated for the planet, testifying to the deep commitment of the Malagasy population to global ecological challenges. This success was made possible by the leadership of young people, the commitment of Malagasy citizens and the collaboration of several local partners, including UNICEF Madagascar.

Youth leadership was at the heart of this mobilization. Organizations such as Alliance Aika, Move Up Madagascar, and Namako ny Tany played a driving role, inspiring citizens to actively participate in local actions. These young leaders not only orchestrated reforestation initiatives and clean-up campaigns, but also encouraged future generations to take their place in the fight against climate change. Through these actions, Madagascar's youth have demonstrated that they are ready to take on the climate challenges of today and tomorrow.

Malagasy citizens, united in this collective effort, proved that local actions can have a global impact. Across 8 regions, thousands of people took part in reforestation events, beach clean-ups and recycling workshops, in addition to panels on environmental issues.

In Menabe, more than 12,000 trees were planted and a beach clean-up brought together 500 people. In Maintirano, 150 people cleaned the beach, followed by a carnival and a podium. The Diana landscape saw 2,000 people clean up the streets in Ambilobe, while a carnival in Diego Suarez brought together 600 citizens. In Mahafaly, 30 young people took part in a 6-hour hike to reconnect with nature, raising awareness among a hundred schoolchildren. Finally, in the Northern Highlands Landscape, an event in Bealanana brought together 500 people, and a carnival in Andapa mobilized 1,150 people, while in Sambava, 4,500 propagules were planted. These actions have helped to restore and preserve local ecosystems, while actively involving communities in the preservation of their natural environment.

The flagship event, the Earth Hour Game Festival in Antananarivo, brought together some 800 participants around immersive stands, interactive activities and panel discussions to raise awareness of environmental protection. The festival was marked by musical performances by artists Mirado and Nate Tex, who added a festive dimension to this mobilization.

WWF collaborated with Miarakap to highlight responsible corporate practices, a crucial topic in the face of today's environmental challenges. The panel discussion brought together entrepreneurs, students, investors and private operators to discover how companies can integrate sustainability into their operations. The discussions provided an insight into how to combine economic performance with the preservation of nature, and how companies can play a key role in the transition to a more sustainable model.

The digital campaign reached 410,459 people, with over 11,696 engagements on social networks through the “Earth Hour 2025 Madagascar” Facebook event. This platform centralized local initiatives, enabling all participants to track and record the impact of their actions.

It was a landmark edition of Earth Hour, and Madagascar showed that it can be a key player in the ecological transition. Now it's essential to keep up the momentum, engage more citizens and strengthen collective action. Earth Hour is much more than an annual event, it's a call to sustainable action for a greener future, for Madagascar and for our planet.