Who We Are

WWF's Mission Statement

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

1. Conserving the world's biological diversity

2. Ensuring that the use of renewable natural resources is sustainable

3. Promoting the reduction of pollution and wasteful consumption.

WWF's Guiding Principles

To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:

  • Be global, independent, multicultural and non party political,
  • Use the best available scientific information to address issues and critically evaluate all its endeavours,
  • Seek dialogue and avoid unnecessary confrontation,
  • Build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work,
  • Involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs,
  • Strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
  • Run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.


47 years of action in Madagascar

WWF is active on the Big Island since 1963, two years after its founding. Its actions were focused on research and training during these days.

In 1972, WWF has contributed very actively to the preparation and organization of the First International Conference on the Conservation of Nature and Natural Resources in Madagascar. This conference was a very important step because it was the base for the development and implementation of the National Environmental Action Plan in the late 1980s.

In 1996, a headquarters agreement was signed between the WWF and the Government of Madagascar. Then in 1999, the mandate of the office in Madagascar has been extended to the islands of the Western Indian Ocean: Comoros, Seychelles and Mauritius. Since then we speak of WWF MDCO, WWF Madagascar Country Office.

© WWF Madagascar / Martina Lippuner
WWF's main office in Antananarivo, Madagascar
© WWF Madagascar / Martina Lippuner
© WWF Madagascar / Martina Lippuner
Regional WWF office in Toliara, Southwest Madagascar
© WWF Madagascar / Martina Lippuner